Based in Stockholm and shaped by Amsterdam and London, I work at the intersection of music, culture and brands. With over a decade of experience, I focus on music supervision, direction and strategy, shaping sound with intention, context and clarity.

I’ve worked across multiple sides of the industry, including as Head of Music at London-based agency Pitch & Sync and leading global music strategy for Absolut Vodka. Most recently, at H&M Group’s Creator Studio, I supported artists and creators navigating brand partnerships and new revenue models.

Today, I approach music as both a strategic and emotional tool considering how sound shapes perception, context and creative impact.

I’m drawn to projects built on trust, curiosity and a shared ambition to get things right. I work with brands and creative teams who care about craft, context and long-term cultural relevance.