Based in Stockholm and shaped by Amsterdam and London, I work at the intersection of music, culture and brands. With over a decade of experience, I focus on music supervision, direction and strategy, shaping sound with intention, context and clarity.

In previous roles, I’ve led and contributed to music strategy and partnerships from multiple sides of the industry. I was Head of Music at London-based agency Pitch & Sync, working closely with artists, labels, publishers and brands on music-led creative projects. Prior to that, I initiated the global music strategy for Absolut Vodka, developing cultural activations that balanced creative integrity with commercial ambition.

I’ve also worked within platform and creator ecosystems, most recently at H&M Group’s Creator Studio, supporting artists and creators in navigating brand partnerships and new revenue models.

This background shapes how I work today. I approach music as a strategic and emotional tool. I’m interested in how sound influences perception before it’s consciously processed, how cultural context changes meaning, and how the right music decision can elevate creative work without overpowering it.

I’m drawn to projects built on trust, curiosity and a shared ambition to get things right rather than simply follow trends. I work with brands, agencies and creative teams who care about craft, context and long-term cultural relevance.